E-shop design (UX/UI)

E-shop design focused on user experience (UX), in a visually aesthetic form (UI)

A well-functioning information system is convenient for the user and aesthetically clean. User Experience (UX) design focuses on the user’s needs and ensures that the user experience is intuitive. Visual design (UI) includes aspects such as colors and typography to make the experience aesthetically appealing. In the symbiosis of two disciplines, we create digital experiences that increase satisfaction and loyalty.

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What is UX/UI design?

UX (user experience) and UI (user interface) include user comfort and user interface design, in order to present everything necessary to the web visitor as comfortably and comprehensively as possible. The idea of UX design is to make the web visitor feel that all the necessary information is easily accessible and available. The goal of UI design is to create visually outstanding content that supports user comfort. That is why today the term UX/UI is used together to create a visually outstanding solution through a user-friendly environment.

Why is UX/UI design necessary?

Successful user comfort and interface design leads to enhanced website visitor satisfaction. Professional UX/UI design creates a much stronger connection between the website and visitors compared to conventional solutions. This, in turn, increases the number of repeat visitors as well as first-time visitors to the web.

UX/UI Best Practices

  • Simple and convenient user interface

    Simple but professional user interfaces make the website much easier and more convenient for visitors to use. Implementing a common and clear design further enhances user experience.

  • Defining user goals

    By considering your website from the visitor’s perspective, you gain insight into how they should achieve their goals. Acty helps you map the customer experience and create the best design according to your specific needs.

  • Continuous design

    When it comes to the web, it is essential to maintain consistency in design across all menu categories. For example, in the blog view, the layout of images, text or font style should match that of the product category view.

  • Content structure

    In web design, it is crucial to avoid practices that lead to visitor confusion about the content. We use UX/UI best practices to create a consistent navigation structure across the entire website.

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